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Thelma Dhlovu, founder of Story Of Me, brand clarity consultant helping purpose-led busine

Brand clarity and strategy for purpose‑led brands

Your brand has evolved.
Has your story kept up?​

​We help purpose-led brands uncover what makes them essential and turn that truth into clear story, strategy, and systems that align teams and drive meaningful growth.

Some of our clients & partners

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You’ve built something great.
Does your message show it?

As brands grow, clarity fades. The message that once felt alive gets buried under targets, trends, and day‑to‑day noise.

 Story Of Me helps you bring it back to life, defining your story, focusing your strategy, and making sure your brand sounds as good as the work you actually do.

Brand Truth Audit system helping purpose-led companies uncover clarity and communication g

Get clear. Align your team.
Grow with integrity.

When clarity slips, brands start guessing. Audiences drift, teams pull in different directions, and marketing turns into noise.

Story Of Me gets your truth back in motion, so your story, strategy, and systems work as one and growth becomes sustainable and scalable.

Construction Equipment Overhead

Qflow was often put in the “waste management tool” box, and the real value of the platform was getting missed. The story easily became heavy on technical detail and light on why it matters on site.​

We’re working together on messaging, website copy and a hero campaign that shows Qflow as it really is: a simple way to see on‑site truth at a glance so teams can make better decisions. The team now has clearer language for customers, partners and investors, and a larger marketing budget backing this direction.

“Working with Thelma doesn’t feel like ‘brand work’. It’s like having a thinking partner who turns everything in our heads into something simple and clear we can actually use.”​   

Matt Ryan, Director of Growth, Qflow

Phil Crimmins | Co-Founder | Mandarin Blueprint

"Thelma brings both intelligence and empathy to her work, a rare mix in marketing. She helped us align our strategy with our mission, represent our founders and values authentically, and elevate how our brand shows up in the world. Her clarity, creativity, and leadership made a measurable difference.”

How we keep your brand clear

as you grow

This is our four‑stage way of working, we find what is true at the heart of your brand, then build the story, strategies, and systems that keep that truth intact as you grow.

01

See your brand clearly again,  what is real, what no longer fits, and what your next chapter is really asking of you.

02

Shape that truth into a sharp, honest story your team can carry, in the words, themes, and messages that finally feel like you.

03

Turn clarity into choices, the strategies, focus areas, and simple systems that put your brand’s truth at the centre of how you grow.

04

Protect that truth as you scale, with ongoing partnership and adaptive clarity systems that keep your marketing pulling in the same direction.

Clarity is not a service.
It is how we help you grow

We are not a marketing agency. We are a thinking partner for brands that want meaning and performance to work together.​

​You will not get jargon or plug‑and‑play templates here. You will get work grounded in strategy, guided by story, and built for results that feel as right as they look.

A clarity partner that thinks with you, works beside you, and helps you grow with integrity and focus.

Clarity is the most powerful story you can tell

If your brand exists to make life better, for people, communities, or the planet, your story deserves to be heard. Let us turn that truth into clarity, strategy, and growth that actually reaches the people you are here for.

Join our community

Discover fresh perspectives on marketing, branding, and storytelling. Join a space where great brands learn to tell better stories.

Thanks for joining!

Story Of Me is a clarity-first brand and marketing consultancy for purpose-led companies.We help businesses uncover their truth and turn it into story, strategy, and systems that drive sustainable brand growth.

© StoryOfMe Ltd. All rights reserved.

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