Your organisation has evolved.
Does it still reflect who you are?
We help organisations clarify what makes them distinctive, then build communication and strategy around that clarity so the whole organisation moves in the same direction.
Trusted by organisations growing with clarity
As organisations grow, clarity often fades.
What once felt simple becomes harder to explain. New services appear. Teams expand. The business evolves. But the way the organisation shows up doesn’t always keep up.​
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Over time this creates friction.
At Story Of Me, we work as an identity strategy consultancy helping organisations step back, clarify what makes them distinctive, and align communication and strategy so the whole organisation moves in the same direction.
Clarity brings alignment
When organisations are clear about what makes them distinctive, teams stop pulling in different directions.
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Communication becomes simpler.
Decisions become easier.
Strategy becomes more focused and easier to act on.
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Instead of constantly re-explaining the business, the organisation moves forward with a shared understanding of who it is and where it’s going.
What alignment looks like in practice
Qflow was often placed in the “waste management tool” category, which meant the real value of the platform was being overlooked.
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Together we clarified how the platform should be explained and positioned in the market, helping the team show Qflow for what it really is: a simple way to see what’s happening on site so teams can make better decisions​​
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“Working with Thelma doesn’t feel like ‘brand work’. It’s like having a thinking partner who turns everything in our heads into something simple and clear we can actually use.”​ ​
Matt Ryan, Director of Growth, Qflow
Organisations come to Story Of Me when the way they describe themselves no longer feels quite right.
What they usually discover is that the challenge isn’t marketing.
It’s clarity.
Clarity is where the work begins.
Alignment is how it lasts.
Clarity doesn’t start with messaging.
It starts with identity.
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The Story Of Me Identity Alignment Method helps organisations clarify what truly defines them, explain it clearly, and ensure their communication and strategy stay aligned as they grow.​
01
Step back and see the organisation clearly again: what makes it distinctive, what no longer fits, and what the next stage of growth requires.
02
Turn identity into language the whole team can stand behind: explaining what you do, why it matters, and what makes you different.
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Use that clarity to guide decisions: shaping priorities, communication, and the strategic direction of the organisation.
04
Ensure identity, communication, and strategy stay connected: so the organisation grows with clarity and consistency.
How our identity strategy consultancy works
Story Of Me works as a strategic thinking partner for organisations that want their communication, strategy, and decisions to reflect who they truly are.
We begin by clarifying what makes them distinctive, then turn that clarity into communication and strategy the whole team can stand behind.
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"A clarity partner who thinks with you, works alongside you, and helps your organisation move forward with focus and alignment."​
Thelma Dhlovu | Founder
Bringing everything back into alignment
When an organisation has evolved but the way it’s explained hasn’t kept up, that’s where our work begins. At Story Of Me, we work as an identity strategy consultancy helping organisations clarify what makes them distinctive and bring communication and strategy back into alignment.