About us
Change begins with clarity
We help brands rediscover what makes them essential and build marketing that moves both people and performance.
Through story, structure, and strategy, we bring clarity where there’s complexity and focus where there’s noise, so your brand can grow with honesty, alignment, and measurable impact.
The founder’s story: where purpose met momentum
Story Of Me was born from a simple belief, that business can be both deeply human and powerfully focused.
I’m Thelma Dhlovu, strategist, storyteller, and founder of Story Of Me. My path here has been shaped by curiosity, creativity, and a deep respect for what drives people and brands to grow. After earning a First-Class BA in Marketing Management, I began my career in fashion marketing, where I learned that the most successful brands aren’t the loudest, they’re the clearest. Every campaign, message, and experience tells a story, and when that story is rooted in truth, it connects effortlessly. That understanding carried me across industries and continents. From leading visual storytelling at Hugo Boss in New York, to working with The Cheeky Panda, a sustainability pioneer turning bamboo into a global movement, I saw how clarity could translate vision into impact. At Nuapay, I helped communicate a more inclusive future for finance through open banking. With Mandarin Blueprint, I supported a mission to make language learning more human and accessible. And across creative businesses, educators, and innovators, I’ve seen the same pattern: clarity is the thread that connects purpose to performance. Story Of Me exists because I believe the best stories are built on truth. When brands rediscover who they are, and communicate that with honesty and structure, everything starts to move again. “Clarity isn’t cosmetic. It’s the discipline that keeps creativity alive.” - Thelma Dhlovu
Our ethos: clarity that moves brands forward
Growth doesn’t come from doing more. It comes from seeing clearly, communicating truthfully, and aligning everyone around what matters most.
Every brand begins with a truth, the reason it exists and the change it seeks to create. As teams expand and markets evolve, that truth can blur behind targets and timelines.
Our role is to bring it back into focus, aligning your purpose and performance through clarity.
Our framework, The Brand Truth System, helps you uncover, articulate, and activate your story so that every message, campaign, and decision aligns with purpose.
Our vision
To redefine growth for modern, purpose-led brands, where success is measured not only by scale, but by clarity, connection, and impact.
Our mission
To make marketing feel human again.
To help brands move with clarity instead of chaos.
To connect what you believe with how you grow.
We help teams:
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Focus their story and direction
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Build systems that make marketing scalable
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Communicate with confidence and empathy
Our values
Truth
We build everything from what’s real, not what’s trending.
Clarity
We simplify complexity so teams can move with confidence.
Empathy
We listen to people, patterns, and what’s often left unsaid.
Alignment
We connect purpose, people, and performance into one clear story.
Impact
We measure growth by the change your story creates.